In this special guest feature, Timur Yarnall, CEO of Neutronian, believes the costs of faulty data are many: inaccurate insights, wasteful investments, lost productivity, ineffective marketing campaigns. Bad data hits businesses with a double whammy, affecting both the bottom line by narrowing margins and the top line by lowering sales. A data quality audit will in turn lead to reduced costs, less wasted effort, and — most important — better business results.