In this contributed article, IT and digital marketing specialist Natasha Lane says that if your goal for the upcoming period is to increase customer loyalty and ensure your hard-won leads remain paying customers long into the future, then it’s important to know how data collecting might help you achieve that effect.
In this special guest feature, Ian Richardson, CEO & Co-Founder, theICEway, discusses how as the world continues to open for travel, cruise industry leaders are looking to leverage the next wave of travel technology to improve the passenger experience.
n this special guest feature, Andrew Hamel, EVP, Technology, Operations and AI, LivePerson, discusses the connection between big data and human engagement, specifically ways big conversational data delivers more authentic, human engagements between bots and customers.