In this special guest feature, Ran Margaliot, COO and VP R&D for Affogata, discusses how nalyzing and sorting through unstructured data saves countless hours and recognizes patterns in seconds that even skilled data professionals may never uncover. That data “superpower” can lead to better products that adapt in real-time, responsive customer service, and a sharing of insights across an organization magnifies its impact even further. The impact is well-demonstrated, and there is plenty of data and case studies to prove it; the final step is for human decision-makers to make the decision sooner rather than later.