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9/7 In-Person WIT Career Fair Looking for a career change? Join us 9/7 for the In-Person WIT Virtual Career Fair! REGISTER TODAY
Global warming brings humankind a host of challenges, from forest fires to heavy storms and desertification. Perhaps none matters more than maintaining and increasing food production. Unseasonal heat and cold snaps, new pest infestations and diseases at unexpected times, or extraordinary drought, wildfire and heavy rain, are just some of the challenges the world’s food producers face today and in coming years.Solutions to the challenges posed by climate change will likely require a two-fold approach. First, we should seek to limit the damage, through more sustainable, less carbon-intensive practices, along with carbon capturing and regenerative agriculture. Second, is to create new ways for farmers to gather and apply information about their crops, to better deal with the challenging new realities of growing food.Paradoxically, this global challenge calls for better focus on local farming conditions. Farmers worldwide know the particulars of their soil, crops, and rainfall. Farmers can benefit from a better read on how unexpected conditions are affecting their specific farms, so they can take the right steps of prevention and remediation for their farms.This is why Google Cloud is proud and excited to be working with companies like Agrology, a Virginia-based public benefit company who developed a predictive agriculture system that uses machine learning models, IoT sensors and Artificial Intelligence to deliver farmers timely predictions and insights on everything from temperature, rainfall, and soil conditions, to reducing greenhouse gas emissions from nutrient and fertilizer applications.Agrology was founded in 2019 with a National Science Foundation SBIR Award, and has gone on to service a number of specialty farms across the country from California to Virginia. The present focus is in wine grape growing and specialty crops, where local soil and climate conditions are particularly important and are under extreme threat. Over time, Agrology will roll out their custom data-driven platform and localized approach to many more farms.”Early on, we met an apple grower who told us that a weather report from 75 miles away wasn’t helping him anymore with figuring out how to apply pesticides, there was too much variation,” says Adam Koeppel, Agrology’s chief executive. “No farmer wants to overspray pesticides. We started thinking about how holistic agriculture is, and how site-specific it should be.”Agrology developed a custom platform with agricultural sensors which continuously gather a range of data above and below ground. This data is combined with other information, including highly local weather forecasts and macro information like baseline satellite data Agrology then makes sense of all the influences and interactions with TensorFlow, our Machine Learning platform. Google Earth helps the team figure out where to lay out their hardware and wireless gateways so that the team has the necessary tools to deliver data from remote locations to the cloud. “That’s a big deal”, says Tyler Locke, Agrology’s Chief Technology Officer. “Rural agriculture areas tend to be underserved in technology and infrastructure most of the time,” he says. “Farmers want technology to help solve their climate change challenges, but they’ve had a hard time getting it.”We’re also pleased to play a role in helping Agrology develop its first data models. Kevin Kelly, Agrology’s head of Engineering and Machine Learning, taught himself on Google Colab, a dynamic tool for learning and building and sharing Machine Learning solutions. “Like most engineers, I’m a hands-on learner,” Kelly says. “With Colab I was able to step through and execute every line of code, change it, and run it again to see how it affected the output.”Using TensorFlow, Kelly adds, was likewise an easy choice, since “studying model architectures and reading blogs, I found that AI researchers, applications engineers and even hobbyists interested in problems like ours – lots of quality data, lots of interactions among seemingly disparate data sets – overwhelmingly used Tensorflow and Keras to develop their models.”Agrology’s cutting-edge approach to agriculture is already showing benefits to its clients, and the team is confident its approach and learnings can scale to an even bigger impact.”We believe we can help maintain and improve yields, but even more,” says Adam. “We are finding ways to help farmers with regenerative agriculture, understanding their ability to enhance soil carbon sequestration with the right crops, better water use, or fertilizer applications that avoid releasing excessive greenhouse gasses. The rate at which the climate is changing is driving growers to alter how they farm and do business. There simply aren’t enough farmers and agronomists, and technology can help growers thrive in spite of the growing challenges.”
Creators are always looking for ways to connect with their audiences, starting with producing and sharing content that resonates with them. But how do you take these interactions to the next level and build a stronger sense of connection with your followers? We asked creators who cover a wide range of topics how they turned their followings into active, engaged communities.Use multiple platforms to build your audienceMost creators have a favorite platform they post on, but there are benefits to being active on more than one. For example, posting on multiple platforms can help with discovery, boost engagement and drive traffic to your website. Lindsey Bomgren, a fitness trainer and blogger who posts at Nourish Move Love, says, “I use Instagram for building audience engagement, Pinterest for driving traffic to my website and YouTube for sharing full-length workout videos. No matter where you post, you can always link back to a common destination, like your website. Our most loyal readers are our email subscribers, but we love YouTube and Pinterest for their discoverability!”Lindsey Bomgren posts content for her brand, Nourish Move Love, on multiple platforms to boost discoverability and engagement.Choose how you want to measure and define successAs a creator, how do you know whether you’re building community among your target audience? Should you focus on how big your audience is, how well your topics resonate with them or both? Two important tools to measure success are analytics and direct feedback, including using direct messaging through platforms, comments or emails.Lindsey uses analytics to understand “which posts are driving the most traffic, and where that traffic is coming from.” She adds, “We create content for different audiences. Some of our content is designed for search engine optimization; whereas other content, like full body high intensity interval training (HITT) and pyramid workouts, is geared toward our Instagram followers.”Other creators rely more on community feedback to find out what content is resonating. Payton Cavin, who built the media brand Mellow Yellow Media to inspire women to explore the world and their passions while working remotely, shares, “Analytics help us understand what our audience is craving more of. That being said, direct feedback is always more beneficial. There’s nothing like having a conversation with a follower who found value in what you shared.”Mellow Yellow Media founder Payton Cavin values direct feedback from her fans and followers.Find ways to engageInteracting directly with your audience can not only help you figure out what’s working, it can build community and bring your brand to life. Many creators shared that they interact with followers in comments or direct messages on social platforms, or via email. Beauty blogger Kendall Alfred says, “I try to respond to as many YouTube comments as I can, and my direct messages are always open on Instagram. I go live on my platforms and answer questions in real time. I also try to do giveaways and donations as often as possible.”And Lindsey hosts “live workouts on YouTube and Instagram, sharing weekly seven-day workout plans and daily #WOD’s [workouts of the day] that we follow together as a community.”Beauty blogger Kendall Alfred engages with her community through live sessions, giveaways and donations to promote her YouTube channel.Partner upEager to grow your brand’s reputation and think outside the box? Partnering with other creators can be an effective way to mix things up while bringing your communities together. It can also help you get creative by exploring more topics related to your brand.Shylah May, a lifestyle and wellness blogger, says, “I’ve made friends with a lot of other creators throughout the years. We travel, take photos and attend events together, and they even help promote my clothing line, Shop Shylah May. Teaming up with other creators helps your brand so much — it creates awareness, better defines your brand and allows you to grow your audience.”Shylah May loves partnering with other creators.
In this special guest feature, Ran Margaliot, COO and VP R&D for Affogata, discusses how nalyzing and sorting through unstructured data saves countless hours and recognizes patterns in seconds that even skilled data professionals may never uncover. That data “superpower” can lead to better products that adapt in real-time, responsive customer service, and a sharing of insights across an organization magnifies its impact even further. The impact is well-demonstrated, and there is plenty of data and case studies to prove it; the final step is for human decision-makers to make the decision sooner rather than later.
In this regular column, we’ll bring you all the latest industry news centered around our main topics of focus: big data, data science, machine learning, AI, and deep learning. Our industry is constantly accelerating with new products and services being announced everyday. Fortunately, we’re in close touch with vendors from this vast ecosystem, so we’re in a unique position to inform you about all that’s new and exciting. Our massive industry database is growing all the time so stay tuned for the latest news items describing technology that may make you and your organization more competitive.
