In this special guest feature, David Kolinek, Vice President of Product, Ataccama, asks why data quality is so important? Sometimes taking a step back and reviewing the basics can help clear things up. DQ is not a single activity but a series of actions that draw upon multiple resources and functions, all focused on making data usable in a purposeful way. It falls under data management, which has an overriding mission of delivering a view of datasets from various perspectives, enabling the type and quality level of data to be assessed.