Join us in congratulating WIT Board Advisory Council Member, Ken Mayer, on his new position as Chief Information & Experience Officer – Consumer Technology, Experience, & Innovation at Truist.
Join us in congratulating WIT Board Advisory Council Member, Ken Mayer, on his new position as Chief Information & Experience Officer – Consumer Technology, Experience, & Innovation at Truist.
n the video presentation embedded below, our friends over at Neural Magic present a compelling workshop: How to Optimize Deep Learning Models for Production. After watching this video, you’ll be able to optimize your NLP and/or computer vision model, apply your own data with a few lines of code, and deploy it on commodity CPUs at GPU-level speeds.
Saskia Bobinska was excited when she came across the application for the Women Developers Academy (WDA) program in Europe. After spending two years in isolation, thanks to the pandemic and having multiple back surgeries, she was looking for a way to advance her career in tech. She thought the WDA — a global program run by Women Techmakers to help technical women become better speakers and bring more diversity to tech stages — would be a great first step towards this goal.One of the first assignments was to write her own speaker bio. As a self-taught frontend developer who uses JavaScript, NextJS and React, she felt a bit hesitant to share her story. “To be honest, I thought that my story was not important enough,” she tells us. But after a few WDA training sessions and encouragement from her mentors, business strategist Kamila Wosińska, Dart and Flutter Google Developer Expert (GDE) Majid Hajian and Web Technologies GDE Anuradha Kumarii, Saskia’s confidence was boosted. She excitedly set out to write a LinkedIn post about a mobile app on which she had been working.Not long after the post went live, Saskia was approached by one of the companies she had mentioned. A few meetings lead to interviews and within a few months, Saskia was offered a job on their team. “I never would’ve thought that this was possible when I started coding three years ago,” Saskia says.Looking back on the experience, Saskia is positively surprised by the speed with which she was able to transition her career from social media to engineering. “I’d have given myself two years before applying to Sanity, but WDA accelerated that,” she says. “I found my voice within the tech industry because of the community and WDA, which gave me a push toward it.”Going through the WDA also helped Saskia realize that her “soft” skills — communication, leadership and confidence — are just as important as her hard skills for excelling in tech. “Having the ability to go out and speak gave me an approach to finding a more intermediate-level engineering role,” she says. “I have hard skills, but my soft skills are what brought me to this company that shares my priorities, because they knew who I was.”She also recognized the importance of having a supportive community. During the WDA, she was excited to see women supporting each other so enthusiastically within the male-dominated tech industry. “Emotional support and empathy, especially in a professional environment, help you stay in balance and enable you to do your best,” she says. “Always help and support others, because safe communities are not just found, they are made.”Learn more about Women Techmakersand become a member to stay up to date on all our initiatives including the Women Developers Academy.
By Adriana Mata On October 20 2021, the Women in Big Data Costa Rica Chapter organized an event with Laura Velazquez, President and Cofounder of Arkangel AI and the first Latina woman to win the Global Everis Awards. The hour-long virtual event focused on highlighting recent developments in the field of Artificial Intelligence and how+ Read More
We want to make it easier to create effective ads for any Google Ads campaign. That starts with improving how images and videos are organized, accessed and created. With assets available in a central place, you can create ads and campaigns faster or swap content more easily when you need to make a change. And, if you’re missing a video needed to reach an important audience or business objective, you can now make one directly in Google Ads.A new home for asset storage and organizationWhen you’re working with a team supporting several different campaigns, it’s important that everyone can access the content they need. With the asset library, images and videos are available to users across your Google Ads account in a visual-first experience. You and your colleagues can view, import and organize creative assets from both past and present campaigns. This makes sharing, collaboration and consistency easy.When it’s time to create or edit a campaign, you can access the library directly while building an ad. There’s no need to re-upload assets that you’re using across multiple campaigns. This experience is currently available in Performance Max, Discovery, App, Local, Display campaigns and some ad extensions.If you use Google Ads Editor for campaign management, you’ll find an asset library there too. Similar to Google Ads, you can view and select content from your library to construct ads. And, you’ll soon be able to import images and videos to Google Ads directly from your Google Drive account.We hope the asset library will help you spend less time managing or hunting down assets and more time developing creative ideas.An easy, fast way to create video ads that work on YouTubeVideo has a unique ability to captivate and influence people, especially on YouTube where billions of people come to watch content they love. Yet, many businesses struggle to unlock the full potential of video advertising because the creation process can often be lengthy, resource-intensive and complex. But, it doesn’t have to be!With video ad creation now available in Google Ads, anyone can create a high-quality video ad in a matter of minutes. Start by selecting a template from our catalog and populating it with your brand colors, logo, images and text. Then, pick a music track from our audio library. Finally, use the video in any campaign that includes video, like a Video action campaign or a Performance Max campaign.The templates are made for YouTube, meaning they have optimal pacing, brand and product placements and prominent calls to action. They are designed to help your ad stand out and drive results. With templates guiding you, the complexity of creating a video disappears and you can spend more time developing your messaging, audience insights or campaign strategy.Invertironline is an Argentinian fintech company that turned to video creation in Google Ads for its efficiency and flexibility. “We always thought about YouTube, but we didn’t want to enter in the design loop until video creation in Google Ads appeared,” says Ariel Peralta, acquisition marketing lead of the financial technology company. With the help of templates, Invertironline reduced the time to produce video ads from two days to just 15 minutes. Compared to previous video ads, conversion rates doubled and the cost per acquisition was cut almost in half.[39b95e]Another aspect of video creation we’d like to simplify is adding voice-over to videos. Audio is a critical factor in driving creative effectiveness on YouTube. The ABCD guidelines for effective video ads consistently show that videos with voice-over drive better performance. That’s why we’ve launched an easy way to generate a voice-over for YouTube videos, powered by Google’s industry-leading text-to-speech technology. This feature is accessible directly from the asset library.Simply type in your script, select your preferred voice and with one click we’ll overlay your voice-over onto your video. We currently offer 7 voices in English (US) that are specifically created with advertising in mind. We also offer general text-to-speech voices in the following languages: Filipino, French, Hindi, Indonesian, Korean, Malaysian, Mandarin, Spanish and Swedish. We plan to add more ad voices and languages in the future.In studies, creative is often the most significant driver of advertising return on investment. That’s why we’re so focused on helping you create and curate great assets for all of your Google Ads campaigns. We hope the asset library fosters more collaboration and smooth campaign deployment for your teams, freeing up time for you to develop creative ideas. With easier video ad creation and voice-over in Google Ads, we’d like to help you fully unlock the benefits of video advertising.Learn more about the asset library, video creation and voice-over in the Google Ads Help Center.